90-day GEO target
By day 90, your business should be readable, specific, listed, cited, and structured enough for AI assistants to recommend you confidently for your category.
| Category | Focus |
|---|---|
| Entity clarity | Make it obvious what your business is, who it serves, and what outcome it delivers. |
| Answers and content | Publish the direct answers and decision content buyers and AI assistants look for. |
| Proof and trust | Give AI systems and buyers evidence they can quote, compare, and verify. |
| Structure and technical | Make your site easy to crawl, index, and parse into structured answers. |
| Conversion and workflow | Turn visibility into leads with a clear next step on every important page. |
Entity clarity
- Homepage states, in one paragraph, who you serve, what you do, and the outcome.
- Business category and offer wording match across homepage, about page, and profiles.
- Add one use-case page for each of your top buyer problems.
- Keep a quotable "what we do" definition that AI assistants can cite verbatim.
- For local businesses, keep name, address, and service area consistent everywhere.
Answers and content
- Put answer-first summaries above the fold on high-value pages.
- Answer every top buyer question in plain language.
- Publish FAQ sections that match how people ask AI assistants for help.
- Create comparison pages for the alternatives buyers already evaluate.
- Publish practical buying info: pricing, options, timelines, and process.
- Refresh important pages on a schedule so AI systems see current information.
Proof and trust
- Rewrite testimonials as proof blocks with customer, problem, fix, and outcome.
- Connect reviews and case studies to specific services and use cases.
- Show credentials, certifications, partner mentions, or verified profiles.
- Include measured results: numbers, before-and-after examples, screenshots, or clips.
- Keep third-party profiles and directory mentions consistent and current.
Structure and technical
- Every service or product page uses clear answer-first headings (H2/H3).
- Pages are crawlable, indexable, fast, and usable on mobile.
- Use semantic HTML: one H1, logical H2/H3 order, lists, and tables.
- Validate structured data such as LocalBusiness, Organization, Service, and FAQ.
- Link related guides, workflows, and service pages with descriptive anchor text.
Conversion and workflow
- Add a low-friction lead magnet (checklist, audit, or consultation) to high-intent pages.
- Give every high-intent page a direct, specific next step.
- Document one repeatable AI-assisted marketing workflow for a high-value task.
- Connect analytics so pages, workflows, and magnets tie to traffic, leads, and sales conversations.
How to use this checklist
Do not try to complete all 25 items at once. Fix the signals buyers and AI assistants notice first: homepage clarity, one service page structure, FAQs, and a clear next step.